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Today, I have become aware that the Brazilian Senate will be deliberating a new legislative proposal aimed at safeguarding the Brazilian cinematic market. This endeavor holds substantial significance, regardless of the opinions it may engender. Cinema represents more than mere entertainment devoid of commercial and political interests.

When considering the success of Barbie and the research conducted by Chinese academics regarding the impact of foreign productions on the country, it becomes evident that there is a significant imperative to underscore and expand the Brazilian domestical market. Considering the last information about Barbie in Brazil and globally, the movie has garnered a sum exceeding R$160 millions.

The movie has firmly established itself as a hallmark in the trajectory of Warner Bros, with its prominent presence in 2023, achieving a global revenue US$1bilion. Barbie has consistently set impressive records, attesting to its phenomenal impact underpinned by a robust marketing strategy.

Examining date from Ancine, the Brazilian National Agency of Cinema (for the year 2022), it becomes evident that the success of Barbie in Brazil encounters minimal obstacles. Beyond the movie's captivating effect on the audience, the dates reveal that in the realm of international cinema, it adeptly aligns itself with the prevailing trends within an open and receptive market.

The aggregate viewership count for the movie reached an impressive figure of 95,104,374, a testament to the culture significance and the captivating influence of cinema in garnering attention within Brazil. However, a closer examination of these statistics reveals a pivotal observation: a substantial proportion of 91,082,643 viewers were drawn to foreign productions, while merely of 4,021,723 opted for Brazilian movies.

The total gross revenue amounted to R$ 1,816,052,811.26, with R$ 71,028,001.18 attributed to Brazilian films and R$ 1,745,024,810.08 to foreign films. This discrepancy underscores the significant impact of foreign films on the domestic market, which, in turn, can influence the visibility and competitiveness of domestic productions.

Moreover, this is not related to the number of releases. In the same analyzed year, 173 national films were released, accounting for 44.94% of the total 385 films (including international releases).

The point is not to diminish the credit of producers, but rather to reflect upon the domestic market and how local productions are affected by dominant international releases, which often overshadow other films in terms of timing and screening locations. This is due to their greater commercial power and influence in the commercial relationships that determine which films are prioritized.

When discussing the national market, we are referring to job creation and revenue generation for the country, ultimately contributing to an enhanced standard of living for the population.

Investing in and fostering the production of domestic films paves the way for a substantial increase in direct and indirect employment within the entertainment industry. From conception and production to distribution and screening in cinemas, involving logistics and promotion, each step requires specialized professionals, driving demand for skilled labor across various sectors. Furthermore, the expansion of the film market stimulates related sectors such as tourism and hospitality, as more individuals are drawn to watch domestic productions in theaters.

The appreciation of Brazil's domestic film market also bolsters the economy by projecting the nation's culture and identity on an international stage. Successful films create a positive image of Brazil globally, thereby augmenting tourist interest and the consumption of Brazilian goods and services abroad. This exposure can attract foreign investment, strengthening the economy and creating new business opportunities in various sectors.

Reflecting on the film industry as a strategic political tactic compels governments to invest significant time and resources, recognizing that a robust domestic market serves not only the elements of national identity but also leads to a marked improvement in the quality of life for the population. While this concept is neither new nor rare, it unfortunately remains not fully embraced by various sectors in Brazil.

When contemplating the Chinese and American film industries, for instance, cinema has long been considered a strategic sector, akin to any national industry. According to the article 'Além do Exoticism': Strategies for Constructing the Images of China in Western Movies by researcher Chen Yu of Shanghai University, as early as 1920, the United States Department of Commerce directed its ambassadors and consuls to investigate local film production and the Chinese market. The first such investigation was released in 1927. By 1946, China had imported over 200 Hollywood films. The influx of foreign films was only curtailed following the 1949 Revolution, resuming again in the 1980s.

All this occurred amidst the tension of a pre-revolutionary country, with foreign powers (including the United States) intervening in domestic political matters to secure their interests.

Even in contemporary times, according to the article 'Hollywood's Global Strategy and the Development of Chinese Film' by researcher Yibo Zhang of Guangzhou Railway Polytechnic, Hollywood film productions that touch on China-related themes still target the Chinese domestic market while perpetuating Western stereotypes of Asian exoticism. This has led some young individuals to adopt the Western idealized lifestyle portrayed in films, while others entirely reject it as it does not represent their socio-cultural reality.

Nonetheless, the author suggests that the solution is not to prohibit Hollywood films (a policy that China abandoned decades ago), but rather to discuss the impact of foreign films on the national industry. This argument aligns with the current concerns of the Brazilian Senate.

The proposal to enact protective measures for Brazilian cinema and audiovisual content carries significant implications for the nation's film industry. By fortifying the domestic market, this initiative not only valorizes our local productions but also broadly stimulates the national economy.

By investing in our own films and ensuring their proper exposure, we will create more jobs for industry professionals, foster the growth of production and distribution companies, and increase tax revenue for the country.

In conclusion, we must remember that we are living in an era where imagery increasingly shapes how people communicate, and from a sociological standpoint, cinematic productions continue to play an essential role in shaping the identity and economy of any nation.

The power of Barbie in China and Brazil

While Brazil also follows the path to increase consumption and improve the quality of life of its population, China, our largest trading partner, presents strategies that can serve as inspiration in this sense.

Through the National Development and Reform Commission (NDRC), China launched a series of measures on Monday to boost domestic consumption and strengthen economic recovery, aiming to promote high-quality development. Among the initiatives are the stimulation of consumption of new energy vehicles (NEVs), household appliances, electronics, food, cultural, and tourism sectors, as well as a special focus on consumption in rural areas.

Like China, Brazil has also been seeking ways to encourage consumption and promote a higher standard of living for its population. Despite the various cultural and social differences.

In this sense, I believe that cultural understanding is an essential factor for success in implementing efficient public policies and for companies wishing to operate in the Chinese market.

China, Brazil has also been seeking ways to encourage consumption and promote a higher standard of living for the population.

By recognizing and respecting the cultural elements present in a society, it is possible to develop approaches more aligned with local needs and values. In the context of public policies, this means adapting solutions in a sensitive and inclusive manner, taking into account the particularities of each social group.

Similarly, for companies aiming to enter the Chinese market, it is essential to understand the sociological and anthropological meanings attributed to products and services, as well as the consumption patterns and preferences of Chinese consumers.

Investment in cultural understanding not only promotes a more harmonious relationship between institutions and society but also enables solid and sustainable growth in the market, offering products that truly meet the needs and desires of local consumers.

Both nations have the opportunity to learn from their peculiarities and strengthen their cooperative ties, driving economic and social development in a shared and meaningful way.

Brazil and China have enjoyed a remarkable trade partnership. The conflict in Ukraine presents an opportunity for Brazil and China to deepen their economic partnership and establish a new standard of international collaboration. The fact that both countries have complementary interests, political values, and similar growth objectives makes this possibility more feasible.

According to Forbes, the year of 2021, we sent US$ 41 billion to the Asian country, accounting for 34% of our agricultural exports. Brazil is the main supplier of agricultural products to China, responsible for about 20% of all imports in the Asian country. Given this scenario, the vast Asian market becomes evident, as despite its high production, it continues to import to ensure food security – our country has the capacity to produce and be a reliable partner to meet demands.

In addition to agricultural production, it is relevant to note that Brazil and China share various political principles, such as the defense of multipolarity and the global norm-based system. These shared principles can contribute to promoting stability and security in the region, which is advantageous for both countries. Moreover, Brazil and China are collaborating to develop new technologies, such as nuclear energy and artificial intelligence. These technologies have the potential to transform the global economy and create new opportunities for trade and investment.

However, to ensure that this collaboration is truly lasting and successful, it is crucial for entrepreneurs and negotiators on both sides to deeply understand cultural differences and similarities.

Positive connections between Chinese and Brazilians have been clearly noticeable in my research, but we must acknowledge that cultural subtleties can be crucial to the success of negotiations. What may signify friendship and sympathy for us Brazilians may be interpreted differently by the Chinese and vice versa. Informalities and lack of punctuality are examples of behaviors that require cultural sensitivity to avoid misunderstandings.

As a Ph.D. student in anthropology who has devoted time to researching cultural interactions between Brazil and China, I always keep cultural elements in mind during my interactions. For instance, understanding the tonal nature of the Chinese language is essential to accurately interpret intentions in different contexts.

It is essential to avoid simplistic generalizations, as China is as diverse as Brazil, with varied traditions, languages, and behaviors. As an anthropologist, my approach emphasizes a detailed understanding of cultural peculiarities, avoiding stereotypes and prejudices. This may not always be understood by individuals who are not research experts, even if they have extensive experience in the country.

When dealing with cultural divergences, it is crucial to recognize that what may be considered a positive relationship characteristic in Brazil, may be interpreted differently in China. Being aware of this, we identify key elements with distinct representations to enable precise and efficient communication during commercial relations.

If you would like to learn more about the nuances of cultural relations between both countries and enhance your business connections with China, I am available to share valuable insights and personalized strategies.

Brazil and China are two enormous countries with a long history of good relations. China being one of Brazil's major trade allies fosters connections that, when established with a deeper cultural understanding from an anthropological perspective in Brazil-China relations, can become increasingly profitable and efficient for both sides.

Brazil's president Lula and China's presidente Xi Jinping

Nino Rhamos

Figueiredo, W. R.

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