While Brazil also follows the path to increase consumption and improve the quality of life of its population, China, our largest trading partner, presents strategies that can serve as inspiration in this sense.
Through the National Development and Reform Commission (NDRC), China launched a series of measures on Monday to boost domestic consumption and strengthen economic recovery, aiming to promote high-quality development. Among the initiatives are the stimulation of consumption of new energy vehicles (NEVs), household appliances, electronics, food, cultural, and tourism sectors, as well as a special focus on consumption in rural areas.
Like China, Brazil has also been seeking ways to encourage consumption and promote a higher standard of living for its population. Despite the various cultural and social differences.
In this sense, I believe that cultural understanding is an essential factor for success in implementing efficient public policies and for companies wishing to operate in the Chinese market.
By recognizing and respecting the cultural elements present in a society, it is possible to develop approaches more aligned with local needs and values. In the context of public policies, this means adapting solutions in a sensitive and inclusive manner, taking into account the particularities of each social group.
Similarly, for companies aiming to enter the Chinese market, it is essential to understand the sociological and anthropological meanings attributed to products and services, as well as the consumption patterns and preferences of Chinese consumers.
Investment in cultural understanding not only promotes a more harmonious relationship between institutions and society but also enables solid and sustainable growth in the market, offering products that truly meet the needs and desires of local consumers.
Both nations have the opportunity to learn from their peculiarities and strengthen their cooperative ties, driving economic and social development in a shared and meaningful way.